Digital advertising
Online Advertising Campaigns Built Around Your Goals and Budget
We plan, set up and manage Google Ads and Meta (Facebook and Instagram) campaigns, with proper tracking and landing pages, so the budget you spend can be measured against real enquiries and sales.
- Campaigns aligned with your goals and budget
- Conversion tracking set up correctly
- Landing pages built by our own developers
- Clear, regular reporting
What do you want your ads to achieve?
Advertising works best with a clear goal. Choose yours and we will design the campaign around it.
More enquiries
Reach people who are actively looking for your services.
- Google Search campaigns
- Keyword and negative keyword research
- Ad copy in English and French
- Call and form tracking
More online sales
Bring qualified visitors to your store.
- Shopping and Performance Max campaigns
- Product feeds for WooCommerce
- Retargeting
- Revenue tracking
Brand awareness
Get known by the right audience.
- Facebook and Instagram campaigns
- Audience targeting
- Guidance on visuals
- Reach and engagement reporting
A launch or event
Promote an opening, an offer or a new product.
- Short campaign plan
- A dedicated landing page
- Lead forms
- Results summary
Better results from current campaigns
Get more from the budget you already spend.
- Account audit
- Tracking fixes
- Budget and bidding review
- Better ads and landing pages
Tracking and landing pages
The technical foundations of profitable campaigns.
- Google Analytics 4 and Tag Manager
- Meta Pixel and Conversions API
- Fast landing pages
- Form and WhatsApp click tracking
What you get
Strategy before spending
Goals, audiences and budget are agreed before anything goes live.
Accurate tracking
Conversions measured properly, so decisions rest on real data.
Ads and pages that match
Our developers build or improve the pages your ads send people to.
Your accounts, your data
We recommend running campaigns in ad accounts that belong to you, so your data stays with your business.
Transparent reporting
Spend, results and next steps explained in plain language.
No inflated promises
Advertising results vary; we test, measure and adjust rather than promise fixed numbers.
How we run your campaigns
- Goals and budget. We discuss your offer, target clients, markets and budget.
- Plan and quote. You receive a campaign plan with scope, management fee and timeline.
- Tracking and landing pages. We set up conversion tracking and prepare landing pages if needed.
- Launch. Campaigns go live once you approve the targeting and ads.
- Optimization. We adjust keywords, audiences, bids and ads based on results.
- Reporting. You receive clear reports and recommendations.
Pricing, payment and handover
Clear terms from the first message, so you always know where your project stands.
Competitive, scope-based pricing
Every quote is based on your project’s scope and complexity. Our rates are highly competitive and built to give you excellent value, and you see the full price before any work starts.
Quick replies
We reply within 24 hours, and often straight away when our team is online. Support runs during our working hours; we do not offer a 24/7 live service.
20% deposit, 80% on completion
A 20% deposit confirms your project and lets us start. The remaining 80% is due when the work is complete, before final handover.
Review before you pay the balance
You review the finished work through a preview link, a staging site or a live demonstration. Final files, access and full handover are released once payment is complete.
A protected deposit
If we fail to deliver within the agreed timeframe, your deposit is refunded. Each quote sets out the agreed scope, the delivery date and how client-side delays or scope changes affect the schedule. Your mandatory legal rights always apply.
Payment methods
Bank transfer or cash. Payment by PayPal, Visa or Mastercard can also be arranged; the options available for your project are confirmed in your quote.
Frequently asked questions
How much should I spend on ads?
It depends on your market, your competitors and your goals. We recommend a starting budget after reviewing your project, and our management fee is quoted separately and clearly.
Which platforms do you work with?
Mainly Google Ads and Meta (Facebook and Instagram). We recommend the platforms where your clients are most likely to be.
Can you guarantee results?
No honest advertiser can guarantee sales. We commit to careful setup, accurate tracking, regular optimization and transparent reporting.
Do you create the ads?
We write ad copy in English and French and guide the visuals. We can also work with your designer or existing creatives.
Do I need a landing page?
Often, yes. A focused page usually performs better than a general homepage. We can build one or improve an existing page.
Can you take over an existing ad account?
Yes. We start with an audit and suggest improvements before changing anything.
Request an advertising quote
Tell us what you sell, where your clients are and the budget you have in mind. We reply within 24 hours with questions or a clear quote. You can also use our contact page.
Prefer another channel? WhatsApp +212 708 124 156 · contact@softwarehs.com · +21253338712
